Lottery Ticket - Opening Scene Analysis

Below is the opening scene of the "Lottery Ticket" and i will be analysing it. When you click the video, a pop-up advert may appear, but close it and click play again.

Click this link if video can't play: http://www.youtube.com/watch?v=entKmWDKMF4
 Camera·         Motion of the camera is either still or panning smoothly·         No jerky camera movements, except when the news woman interviews local people on the street·         Camera cuts from one scene to another very quickly·         A wide shot the house which is the location of the first scene
Mise-en-scene·         The lighting used in all the scenes are very bright and most scenes are located outside·         The shots inside the house is still very bright and seems like natural summer light·         Colours in the house are light tones, like purple, cream and light blueSound·         Music starts playing after distributor and production company intro in shown·         Scratching sound played when text appears Font·         Actor names are transparent and in capital letters·         There is a scratched paint effect behind the letters which relates with scratch cardsEditing·         No fading, but cuts straight to the next shot·         Writing appears in a scratching motion